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PRIVACY POLICY

Effective as of January 1, 2020

Last Updated July 1,, 2024

Introduction

G6 Hospitality LLC (collectively G6, “Motel 6,” “Studio 6,” “we,” “our,” or “us”) respects the privacy of your information. This Privacy Policy is designed to assist you in understanding how we collect, use, share, and safeguard your information. This Privacy Policy applies to individuals who access this website and our mobile applications (collectively, “Sites”) and any of our online and, where required, offline services (collectively, “Services”).

From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage. Please review this Privacy Policy periodically.

Personal Data We Collect
How We Use Your Personal Data
How We Share Your Personal Data
Universal Opt-Out Mechanisms
Security
Third Party Links
Children’s Privacy
Your State Privacy Rights and Additional Disclosures
Notice to California Residents
Canadian Privacy Rights
Your Choices and Rights – Rest of the World
Accessibility
How to Contact Us

1. Personal Data We Collect

We collect personal data from you through your use of the Sites and Services. Personal data is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of personal data:

Personal Data You Provide

Depending on how you interact with our Sites and Services, we will collect the following personal data that you voluntarily provide to us for the following purposes:

Create an Account. If you create an account, you will provide us with your name, email address, telephone number, and you will create a password for future login purposes. You may also connect your account to your Facebook, Google, or Apple accounts. If you use Facebook, Google, or Apple’s sign in feature to login to your account, please see the “Personal Data We Collect About You from Other Sources” section below.
Book a Reservation. To book a reservation, you will provide us with your name, email address, telephone number, physical address, and credit card information. We use third-party payment processors to process your credit card information.
Find or Manage a Reservation. To find your reservation or manage a reservation including but not limited to checking in, making changes, cancellations or refunds, you will provide us with your last name and confirmation number or other information to help locate the reservation such as full name and other details of the reservation that may include personal information such as email address, telephone number, physical address, and payment card information.
Checking in to your room. At the time of check-in we will ask for a form of ID such as a driver’s license. The ID is scanned and your name, ID number, ID information and personal information is collected.Corporate or Group Sales Contact. To contact our corporate or group sales specialists, you will provide us with your name, email address, telephone number, and company name.
Contact Us. To contact us, you will provide us with your name, email address, telephone number, and if available, your confirmation number and reservation information.
Marketing. We may use your contact information to market our Services to you. To unsubscribe from our marketing emails, please click the unsubscribe link included in the footer of our emails. You also may submit a request to us at privacy@g6hospitality.com.
Media Request or Photo Permission. To submit a media inquiry or to request access to download our photos, you will provide us with your name, email address, telephone number, and company information.
Request Information. To contact us to receive more information on franchising and hotel development opportunities, you will provide us with your name, email address, telephone number, state, and country.

Personal Data as You Navigate Our Sites

We automatically collect certain personal data through your use of our Sites and our use of cookies and other tracking technologies, such as the following:

Usage Information. For example, the pages on the Sites you access, the frequency of access, and what you click on while on the Sites.
Device Information. For example, IP address, hardware model, operating system, application version number, and browser.
Mobile Device Information. Aggregated information about whether the Sites are accessed via a mobile device or tablet, the device type, and the carrier.
Location Information. Location information from visitors to the Sites on a city-regional basis.

To learn more about how we use cookies and to manage your cookie settings, please see our Cookie Policy

Personal Data We Collect About You from Other Sources

In some cases, we may receive personal data about you from other sources. This includes online travel agencies and franchisees.

Third-Party Platform Login

If you login to your account using your Facebook, Google, or Apple account, we will collect personal data that the platform (i.e., Facebook, Google, or Apple) discloses to us, such as your name, email address, language preferences, profile picture, and any other information you permit the platform to share with third parties. The personal data we receive from Facebook, Google, or Apple is dependent upon your privacy settings with the platform. For more information, please review the privacy policies and settings of the platform that you use.

In addition to the purposes stated below in the “How We Use Your Personal Data” section, we use this personal data to enable you to sign into your account.

2. How We Use Your Personal Data

In addition to the purposes stated above, we may use all the personal data we collect in accordance with applicable law such as to:

Maintain and improve our Sites and Services;
Protect the security and integrity of our Sites and Services;
Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Use, and to otherwise fulfill our legal obligations;
Monitor compliance with and enforce this Privacy Policy and any applicable agreements and policies;
Defend our legal rights and the rights of others;
Fulfill any other purposes for which you provide it;
For any purpose that is reasonably necessary to or compatible with the original purpose for which we collected the personal data as disclosed to you; and
Comply with applicable law.

3. How We Share Your Personal Data

We may share the personal data that we collect about you in the following ways:

With vendors who perform business, data or Site-related services on our behalf (e.g., reservation processing providers, guest services, information technology providers, marketing providers);
To the extent that we are required to do so by law;
With vendors to prepare, deploy and analyze advertising content;
With third-party platforms (e.g., Apple, Google, and Facebook), in connection with your use of Apple, Google, or Facebook’s sign in feature on the Site. Apple, Google, and Facebook’s use of your personal data is not governed by this Privacy Policy. For more information, please review Apple’s privacy policy here, Google’s privacy policy here, and Facebook’s privacy policy here;
In connection with any legal proceedings or prospective legal proceedings;
To establish, exercise, or defend our or a third party’s legal rights, including providing information to others for the purposes of fraud prevention;
With any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal data where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal data;
With any other person or entity as part of any business or asset sale, equity transaction, merger, acquisition, bankruptcy, liquidation, or similar proceeding, or in preparation for any of these events;
With any other person or entity where you consent to the disclosure; and
For any other purpose disclosed by us when you provide the personal data or for any other purpose we deem necessary, including to protect the health or safety of others.

For more information on how we sell personal data with third parties, see our “Your State Privacy Rights and Additional Disclosures” section below.

4. Universal Opt-Out Mechanisms

The Sites recognize the Global Privacy Control (“GPC”) signal. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Sites doe not currently interpret, respond to or alter its practices when it receives “Do Not Track” signals.

5. Security

We maintain commercially reasonable security measures to protect the personal data we collect and store from loss, misuse, destruction, or unauthorized access. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.

6. Third Party Links

The Sites may contain links that will let you leave the Sites and access another website. Linked websites are not under our control. We accept no responsibility or liability for these other websites.

7. Children’s Privacy

The Sites and Services are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal data from children under 13.

8. Your State Privacy Rights and Additional Disclosures

Depending on the state in which you reside, you may have certain privacy rights regarding your personal data. If you are a California resident, please see our “Notice to California Residents” section below. For other state residents, your privacy rights may include (if applicable):

The right to confirm whether or not we are processing your personal data and to access such personal data; and the categories of personal data we are processing or have processed;
The right to obtain a copy of your personal data that we collected from and/or about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another controller without hindrance, where the processing is carried out by automated means;
The right, at our option, to obtain a list of specific third parties, other than natural persons, to which we have disclosed your personal data or any personal data;
The right to obtain a list of categories of third parties to which we have disclosed your personal data;
The right to delete personal data that we collected from and/or about you, subject to certain exceptions;
The right to correct inaccurate personal data that we maintain about you, subject to certain exceptions;
The right, if applicable, to opt out of the processing of your personal data for purposes of (1) targeted advertising; (2) the “sale” of your personal data (as that term is defined by applicable law); and (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;
If we are required by applicable law to obtain your consent to process sensitive personal data, the right to withdraw your consent; and
The right not to receive discriminatory treatment by us for the exercise of your privacy rights.

We use cookies and other tracking technologies to display advertisements about our products to you on nonaffiliated websites, applications, and online services. This is “targeted advertising” under applicable privacy laws. When we engage in those activities, we sell personal data (i.e., information from cookies) to third-party advertisers and analytics companies. In addition, we may transfer your personal data (e.g., your email address) to third-party advertisers to display advertisements on their platforms. This may be considered a “sale” of personal data under applicable law. We do not use personal data for profiling in furtherance of decisions that produce legal or similarly significant effects concerning individuals.

To exercise your rights, please submit a request through our interactive webform available here or by calling us at 1-855-202-5784. If legally required, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the individual on whose behalf you are making such request. To do so, we will ask you to verify data points based on information we have in our records. If you are submitting a request on behalf of another individual, please use the same contact methods described above. If we refuse to take action regarding your request, you may appeal our decision through our interactive webform available here or by calling us at 1-855-202-5784. If you would like to opt out of targeted advertising, you may alter your cookie preferences here .

9. Notice to California Residents

The California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (“CCPA”), requires that we provide California residents with a privacy policy that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, sale, sharing, and retention of personal information and of the rights of California residents regarding their personal information. This section of the Privacy Policy is intended solely for, and is applicable only as to, California residents. If you are not a California resident, this section does not apply to you and you should not rely on it.

The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this “Notice to California Residents” section we will refer to this information as “Personal Information.”

Notice at Collection of Personal Information

We currently collect and, in the 12 months prior to the Last Updated Date of this Privacy Policy, have collected the following categories of Personal Information:

Identifiers (name, postal address, online identifier, Internet Protocol address, email address, or other similar identifiers)
Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)
Personal information described in California’s Customer Records statute (California Civil Code § 1798.80(e)) (signature, telephone number, or credit card number as well as the categories listed in “Identifiers” category above)
Characteristics of protected classifications under California or federal law (race, sex/gender, age (40 and older))
Commercial information (records of purchasing or consuming histories or tendencies; or other commercial information)
Internet or other electronic network activity information (browsing history; search history; and information regarding consumer’s interaction with website, application or advertisement)
Geolocation data
Audio, electronic, visual, or similar information
Inferences drawn from above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

We collect Personal Information directly from California residents and from online travel agencies and franchisees. We do not collect all categories of Personal Information from each source.

In addition to the purposes stated above in the section “How We Use Your Personal Data” we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:

Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes
Debugging to identify and repair errors that impair existing intended functionality
Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling transactions, verifying customer information
Providing advertising and marketing services
Undertaking internal research for technological development and demonstration
Undertaking activities to verify or maintain the quality or safety of a service and to improve, upgrade, or enhance the service
Advancing our commercial or economic interests

Sale, Sharing, and Disclosure of Personal Information

The following table identifies the categories of Personal Information that we sold or shared to third parties in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of third parties to whom we sold or shared Personal Information:

Category of Personal Information	Categories of Third Parties
Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)	Advertising networks; data analytics providers

We sold or shared Personal Information to third parties to advance our commercial and economic interests.

The following table identifies the categories of Personal Information that we disclosed for a business purpose in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of recipients to whom we disclosed Personal Information.

Category of Personal Information	Categories of Recipients
Identifiers (name, postal address, online identifier, Internet Protocol address, email address, or other similar identifiers)	Reservation processing providers; payment processors; marketing providers; information technology providers; government agencies; law enforcement; professional service providers
Email address, phone number	Third-party advertising platforms
Personal information described in California’s Customer Records statute (California Civil Code § 1798.80(e)) (signature, telephone number, or credit card number as well as the categories listed in “Identifiers” category above)	Reservation processing providers; payment processors; information technology providers; government agencies; law enforcement; professional service providers
Characteristics of protected classifications under California or federal law (race, sex/gender, age (40 and older))	Information technology providers; government agencies; law enforcement; professional service providers
Commercial information (records of purchasing or consuming histories or tendencies; or other commercial information)	Marketing providers; information technology providers; government agencies; law enforcement; professional service providers
Biometric information	Information technology providers; government agencies; law enforcement; professional service providers
Internet or other electronic network activity information (browsing history; search history; and information regarding consumer’s interaction with website, application or advertisement)	Marketing providers; government agencies; law enforcement; professional service providers
Geolocation data	Marketing providers; information technology providers
Audio, electronic, visual, or similar information	Information technology providers; government agencies; law enforcement; professional service providers
Inferences drawn from above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes	Marketing providers; information technology providers; government agencies; law enforcement; professional service providers

We disclosed Personal Information for the following business or commercial purposes:

Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes
Debugging to identify and repair errors that impair existing intended functionality
Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling transactions, verifying customer information
Providing advertising and marketing services
Undertaking internal research for technological development and demonstration
Undertaking activities to verify or maintain the quality or safety of a service and to improve, upgrade, or enhance the service
Advancing our commercial or economic interests

We do not knowingly collect, sell, or share the Personal Information of consumers under 16 years of age. We do not use Sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations.

Retention of Personal Information

We retain your Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.

Your Rights

If you are a California resident, you have the following rights with respect to your Personal Information:

The right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which we collected Personal Information, the business or commercial purpose for collecting, selling or sharing Personal Information (if applicable), the categories of third parties to whom we disclose Personal Information (if applicable), and the specific pieces of Personal Information we collected about you;
The right to delete Personal Information that we collected from you, subject to certain exceptions;
The right to correct inaccurate Personal Information that we maintain about you;
If we sell or share Personal Information, the right to opt out of the sale or sharing;
If we use or disclose sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations, the right to limit our use or disclosure; and
The right not to receive discriminatory treatment by us for the exercise of privacy rights the CCPA confers.

How to Submit a Request to Know, Delete, and/or Correct

You may submit a request to know, delete, and/or correct through our interactive webform available here or by calling us at 1-855-202-5784.

If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, and if the request is not subject to an exemption or exception, we will require additional information to verify your authority to act on behalf of the California resident.

Our Process for Verifying a Request to Know, Delete, and/or Correct

We will comply with your request upon verification of your identity and, to the extent applicable, the identity of the California resident on whose behalf you are making such request.

We will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable. To do so, we will ask you to verify data points based on information we have in our records concerning you.

Right to Opt Out of Sale or Sharing of Personal Information

If you are a California resident, you have the right to direct us to stop selling or sharing your Personal Information.

To submit a request to opt out of our sales or shares involving cookies and tracking technologies, please click on “Your Privacy Choices” and slide the toggle to the right. To submit a request to opt out of other sales, please use our interactive webform available here. If you have enabled privacy controls on your browser (such as a plugin), we will also treat that as a valid request to opt out of cookies and tracking technologies. Please see the “Universal Opt-Out Mechanisms” section above for more information.

Notice of Financial Incentive

From time to time, you may have the opportunity to provide Personal Information in exchange for discounts and price differences. For example, we offer financial incentives as part of our My6 Program. Categories of Personal Information that we may collect when you participate in the My6 Program include your name, email address, and telephone number.

How to Opt-In and Right to Withdraw

Participation in My6 is opt in only. You may opt in by opening a My6 account and creating a password on the My6 Program webpage. Financial incentives include email offers for room discounts, typically for 10% off of the room rate. You may withdraw from the financial incentive at any time by logging into your My6 account and changing your subscription status. If you opt out of receiving a financial incentive, we will not reduce the value of any financial incentives you previously received from us.

How the Financial Incentive is Reasonably Related to the Value of Your Personal Information

The financial incentive or price difference is reasonably related to the value provided by your Personal Information. We take into consideration, without limitation, the anticipated revenue generated from such information, the anticipated expenses which we might incur in the collection, storage, and use of such information, and the anticipated expenses which we might incur related to the offer, provision, and imposition of any financial incentive or price difference. Based on this analysis, the value of your Personal Information that allows us to make these offers and financial incentives is the value of the offer itself.

Shine the Light Law

We do not disclose personal information obtained through our Sites or Services to third parties for their direct marketing purposes. Accordingly, we have no obligations under California Civil Code § 1798.83.

10. Canadian Privacy Rights

We do not buy or sell any personal information to or from third parties. All personal data we hold is collected from you at the time a reservation is made, when a transaction occurs, or during a stay or visit to on of our properties, or is developed from that information.

Providing your information to us is voluntary. You consent to providing us your personal data when we collect it from you or when you stay or visit our property, but that consent may be withdrawn. We only market directly to those who opt in to receive emails from us, and you may opt out at any time.

Details on what we collect, how we use it, and who we share information with is available in Sections 1 – 3 above.

Canadian residents may request access to their information, correct, or amend personal data in cases where accuracy and completeness is deficient, or request deletion of their personal data. We will respond within 30 days of receiving your request, however, we may extend the response time by up to an additional 30 days if we are not able to reasonably respond within the first timeframe. We may require additional information or responses from the consumer in order to verify the request is from a Canadian resident and to verify that the person making the request is authorized or properly identified. You may challenge Motel 6’s compliance with these privacy principles.

To make a request or file a complaint, please contact us at privacy@g6hospitality.com or call us at 1-855-202-5784. The name, title, and address of a person responsible for our privacy policies is available upon request.

We will investigate all complaints received. However, if you remain unsatisfied with our response, you may complain to the Office of the Privacy Commissioner of Canada.

11. Your Choices and Rights – Rest of the World

Depending on the jurisdiction in which you are located, you may have certain rights with respect to your personal data. For example, you may have the following rights:

Right to access your personal data;
Right to receive a copy of your personal data, including in a machine-readable format;
Right to delete your personal data;
Right to update your personal data;
Right to correct inaccurate, out-of-date, or irrelevant personal data;
Right to anonymization, blocking or deletion of unnecessary or excessive personal data or personal data processed in non-compliance with applicable law;
Right to receive information about public and private entities with which we have shared your personal data;
Right to information about the possibility of denying consent and the consequences of such denial;
Right to revoke consent;
Right to data portability;
Right to confirm that we are processing your personal data;
Right to restrict our processing of your personal data;
Right to not be subject to automated decision-making;
Right to a verification procedure that provides whether we are in compliance with the applicable law; and
Right to object to or opt out of direct marketing from us.

If you would like to exercise your legal rights, please contact us at privacy@g6hospitality.com. We will process your request in accordance with any applicable legal requirements.

12. Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you wish to access this Privacy Policy in an alternative format, please contact us as described below. Please also see our Accessibility Statement available here.

13. How to Contact Us

To contact us for questions or concerns about our privacy policies or practices please email us at privacy@g6hospitality.com or by calling our guest relations department at 1-800-899-9841.

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